Founder Shield LLC is a startup advisory and risk-prevention consultancy that protects entrepreneurs from costly mistakes, predatory vendors, fraudulent investors, and unnecessary legal expenses during the earliest stages of building a company.
Most founders fail not because their idea is bad — but because they trust the wrong people, sign the wrong agreements, overpay for services, or structure their company incorrectly before understanding the consequences.
We help founders verify, evaluate, and structure decisions before money or equity is lost.
We operate as a “Startup Protection Partner” — sitting between the founder and the high-risk parts of entrepreneurship:

As Founder & CEO of Founder Shield LLC, Matt Goynes, brings 20+ years of experience in leadership roles across startups with several exits to Twitter, InMar, and InMarket. Additionally, Mr. Goynes is the Co-Founder and Co-CEO of Grocery Dealz (#6 Hottest early-stage startup in Texas) for the past 2.5 years where he has learned from the ground floor up. "I've been fortunate enough to be surrounded by friends and family who have started businesses and have learn from their mistakes as well as my own with Grocery Dealz. New startups are often preyed upon and taken advantage for "not knowing what they don't know", let me help you avoid those traps and pitfalls so you too don't have to learn the hard way," stated Matt Goynes, Founder & CEO of Founder Shield LLC.
Dallas, Texas
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